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Female-Owned & Family-Run

Leaving behind a career in finance, I felt a pull to pursue a lifelong dream of creating something meaningful. During the pandemic, my brother and I started a small Etsy shop from home, crafting unique, personalized jewelry. What started as a small venture has blossomed, with over 40,000 sales in just two years. As a female-owned family business, we're proud to bring joy to our customers through pieces that are crafted with care and purpose.

Myriam Berrada / Co-founder

Our Purpose

Our purpose is to create meaningful, personalized jewelry that celebrates life’s special moments and connections. We aim to blend artistry with quality, crafting pieces that not only look beautiful but carry a personal touch. Through ethical practices and exceptional craftsmanship, we hope to bring joy to our customers and make a positive impact in the world, one piece of jewelry at a time.

Personalization with Purpose

We value the unique stories behind each piece we create. Our mission is to make jewelry that feels deeply personal, celebrating the moments, milestones, and connections that matter most to you.

Ethical Craftsmanship

Integrity is at the core of our work. From ethical sourcing to sustainable practices, we’re dedicated to creating jewelry responsibly, with respect for both people and the planet.

Customer-Centered Care

Our customers mean everything to us. We strive to provide not only beautiful jewelry but also a joyful, memorable experience. Your trust and happiness drive us to deliver excellence every step of the way.

Over 10,000+ five star reviews

Amanda

"I purchased this ring for my husband, and he adores it. He hasn't taken it off since our wedding day."

— Amanda S.
10/12/2021
Custom black ring for men with meteorite detail, ideal as a wedding ring, promise ring, or anniversary gift.
Black Hammered Ring with Meteorite inlay
$86.08
Quickshop
Becky
This ring is everything I was hoping for! It’s perfect! Sized perfectly, the engraving is beautiful and the stones are in there nice and strong.
Becky M.
09/21/2022
Custom Birthstones silver Prong Ring for women
Custom Birthstones Ring
From $40.85
Quickshop
Julia
I wear this dainty little ring and it’s perfect! Love it ❤️
Julia L.
01/17/2023
Chevron gold ring - Berradas jewelry
Chevron Ring
$46.68
Quickshop
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